Kelly Scott Madison, Chicago, IL     

Account Executive (August 2017- Present)

Promotions Coordinator (October 2016- August 2017)

                       

• Lead daily promotional account activities for Dollywood, Culver’s, Wild Adventures, Amtrak, and Tanger Outlets.

• Introduced new RFP and RFI department process, in an effort to streamline communication and evaluation on proposals from vendors.

• Create and report case studies for new business projects on promotions and brand partnerships capabilities. 

• Negotiate client paid spot media placements, into additional added value opportunities.

• Managed client deadlines, timelines, production schedules, and billing reconciliation for all paid sponsorship campaigns. 

• Communicate status of each project progress against scope and budget to client.

    

CBS Radio, Chicago, IL 

National Sales and Brand Partnership Coordinator (January 2015-October 2016)

Sales Assistant (October 2013- January 2015)

• Managed daily national account activities for WBBM-FM and WBBM-AM.

• Successfully processed over $5 million in annual orders and coordinated over 50+ advertiser radio events. 

• Managed clients sponsorship contracts, timelines and fulfillment reports.

• Worked integrally with all station departments; sales, marketing, programming, digital, finance, legal, and traffic departments on a daily basis in order to fulfill successful delivery of campaigns.

• Coordinated campaign billing reconciliation of invoices, discrepancies, makegoods, and payments. 

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Experiential Marketing - Brand Ambassador

March 2011- October 2013

 

•  Worked as an independent contractor; promoting events, brands, and/or services through multiple experiential marketing and event planning companies throughout the Chicagoland area.

• Served as team lead in various events; processing promo team time sheets, and daily recap reports to Account Executive/Account Manager on execution details. 

• On-site event support including set-up, check-in, flow, branding, break-down and clean up

• Increased awareness of products, services or brands through sampling distributions, product demonstrations, etc.

• Marketing companies included: Attack Marketing, Adelante Live, 24Seven, Method Connect, Assist Marketing, EventPro Strategies, among many more.

      

CBS Radio, Chicago, IL 

Marketing and Promotions Intern (August 2012- December 2012)

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• Coordinated major radio station events; remote broadcasts, parades, street festivals, celebrity appearances, concerts, integrated sales events, etc. 

• Conducted contest processing, including mailings, listener services, prize release forms, maintaining records and prize fulfillment. 

• Performed administrative tasks for marketing department. 

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